LadBrokes Online Sports Betting Review

Ladbrokes Australia is one of Australia’s newest sports betting websites, but since they launched in 2013 have proven themselves to be one of the best in the business. If you sign-up to Ladbrokes Australia through Before You Bet you can also score a special enhanced $500 bonus.

Ladbrokes Australia is owned by Ladbrokes plc UK, which is one of the biggest bookmaking agencies in the world. They offer some of the best betting odds in Australia and have made game-changing business decisions such as offering the Ladbrokes ATM card which allows punters to immediately access their winnings through their direct debit card – meaning every ATM in the world is a Ladbrokes pay booth!

 

Let’s take a closer look at this online sports betting juggernaut and find out what all this fuss is actually about shall we…

ladbrokes online sports betting site review

History, Location and Licensing Authority

Ladbrokes.com.au is the Australian arm of the UK gaming giant Ladbrokes plc and officially launched or arrived here in September 2013. Ladbrokes whose origins date back to 1886 is one of the largest gaming and sports betting companies in existence and currently employs over 15,000 people across the UK, Ireland, Belgium, Spain and Australia. They also have a physical presence in Europe, with over 2,800 retail-betting shops. Ladbrokes.com.au is one of thirteen tailored betting websites operated by the parent company Ladbrokes PLC, which is publicly listed and trades on the London Stock Exchange.

Ladbrokes Makes Ben Hur look Miniscule

They also operate betting facilities at eight FA Premiership grounds and nine racecourses, including Ascot. In addition to its extensive retail presence, they offer thousands of betting markets on a daily basis via the Internet, mobile Internet and telephone. The telephone betting operation services 85,000 customers, while they have attracted nearly 1.000.000 active clients. Betting is offered via 15 tailored sites in nine different languages; supporting 17 currencies. The site incorporates the highest levels of security, which underwrite an integrated array of sports betting and gaming services available 24 hours a day, 365 days of the year.

Ladbrokes purchased Bookmaker.com.au, a Brisbane-based bookmaker that was itself launched in February 2012 and used this estabished betting site and their well respected industry reputation and have grown in leaps and bounds since then. It is important to note that both Bookmaker.com.au and Ladbrokes.com.au operate using identical markets and odds. The only differences are the template designs and sign up promotions. Both services are licensed and regulated by the Norfolk Island Gaming Authority.

See our Online Bookmaker Website Review Here

Sign Up Incentives and Ongoing Features

Ladbrokes sign up promo $250 bonus

Sign up through Australian Online Betting dot com and you’ll enjoy up to $250 in bonus bets – and when you combine that with Ladbrokes competitive odds and incredible tips you wonder how the company actually ends the year in the black! Some of the other features and member benefits that Ladbrokes online sports betting members enjoy include (but are not limited to)

Odds Boost

In 2016 Ladbrokes added an Odds Boost feature for racing, which enables you to boost the fixed odds of a particular racing selection once a day. You can apply the boost to any runner of your choosing.
To apply the boost, add the selection to your betting slip and click on the Odds Boost icon below your selection.

The size of the boost depends on the fixed odds. And from our guess it appears that the higher the odds the higher the boost as a percentage of the original odds. Some examples are:ladbrokes odds boost for online sports bets

  • 1.60 boosted to 1.85 (16% increase)
  • 6.00 boosted to 7.50 (25% increase)
  • 10.00 boosted to 13.00 (30% increase)
  • 101.00 boosted to 151.00 (50% increase)

 

Money – Deposit & Withdrawal Options

When it comes to the deposit and withdrawal of funds to and from your online sports betting account, Ladbrokes have single handedly changed the game forever.

When they arrived in 2013 it did not take long for them to realise the biggest hurdle that Aussies faced when enjoying the occasional punt on their sport of choice was finding ways to quickly and easily access those winnings. I mean what’s the point of having mates who always pick the winner if you can’t score a free beer out of it?!

Thanks to Ladbrokes online sports betting website you can now access your winnings the moment they are released – meaning Dave can stop being a scab and finally shout that round he keeps promising to pay for!

Click the image below to learn more about why the Ladbrokes Card is so …lubbely jubbely and find out why members of Ladbrokes online sports betting website enjoy some of the best odds, richest member benefits and the most streamlined cash management system this country has ever seen. Note that it did not take long for all the other online sports betting sites to follow suit/

Ladbrokes cash out card

–NEW– Ladbrokes now offers customers a ‘Cash In’ feature, allowing them to deposit cash directly into their Ladbrokes account at any of the 1000+ participating Newsagencies Australia-wide. Ladbrokes were the first betting operator in Australia to offer such a feature! Check out Ladbrokes‘ website for more info on the ‘Cash In’ feature.

Website Navigation and Usability

How easy is it to find my sport of choice, choose from the various market and bet options and then place said bet?

As we happily shared with you in our Bookmaker.com.au Review – the site that shares the same navigation options and general layout – the usability and intuitiveness of this online betting site is one of the best we have come across!

he website design and user interface are state of the art and provide a great experience for punters of all experience levels, with excellent betting functionality and a well-designed account management area. A closer review of Ladbrokes site layout and members area reveals one of the best online sports betting interfaces we have had the pleasure of using. The online betting site loads quickly and the numerous dynamic features make betting quick and easy.

Information is displayed chronologically and intuitively and makes your online betting experience an excellent one. The Sports navigation pane is on the left and you can navigate from sport to sport without reloading the page – see why can’t they all do this? It’s the simple things like that that make the experience for the punter that much richer – and for that we say well done Ladbrokes!

Have You Met Quickbet?

One of our favourite features is a widget or website app called ‘Quickbet’, which is a ‘betslip-skipping’ betting device that enables punters to swiftly bet a pre-configured amount with just three mouse clicks. Even without Quickbet pre-configured, whenever you click on the odds for a selection you have the option of instantly placing a wager or adding the selection to your betting slip. Quickslip is a great addition and achieves what other sports betting sites have failed to do – create an easy access betslip that intuitively knows where you are and what your intentions are. The betting slip itself is feature-packed and dynamically displayed at the top of the screen when a selection is added and where applicable, multi bet options are displayed at the bottom of the slip, featuring every combination of the selections in your slip.

Mobile Sports Betting

mobile casino with ladbrokes online sports betting

Ladbrokes have already shown Australia that they are market leaders with the Ladbrokes ATM Card so it is no surprise that Ladbrokes are already working with the best mobile application developers in the world to bring you the experience of online gambling and sports betting to your mobile. As technology catches up with demand you can be sure Ladbrokes will be there at the helm, leading by example once more.

Markets, Margins, & Odds

online sports betting margins and odds if we take the variables from recent form and cross reference it against the colour shirt your boss is wearing you get…… Purple Monkey Dishwasher. WAIT! …. forgot to carry the 1

 

Bookmaker Margin

Ladbrokes offers the same odds as its sister site Bookmaker.com.au.. In our most recent bookmaker margin survey Ladbrokes had an average margin of 5.5%, which was higher than the survey median of 4.9%. Note that this higher Margin is offset by their consistently better odds and infinitely larger selection of sporting markets and betting options.

The Ladbrokes sports betting selection is identical to Bookmaker.com.au. The depth of markets for the popular Australian sports is on par with the largest Australian bookmakers with around 24 markets per Super Rugby fixture, up to 47 markets per NRL fixture and up to 142 markets per AFL fixture. Major American sports are catered for, although not to the same level that the Aussie sports are. As seems to be the case with all bookmakers, football (soccer) is heavily covered, featuring numerous leagues around the globe.  A good selection of other sports, including tennis, cycling, golf, snooker, surfing, boxing and motor racing are also covered.

Ladbrokes cover thousands of betting markets, offering a wide variety of prices and bet types on each. Here is just a small sample of some of the incredible betting options and member benefits that are offered by this online sports betting giant.

Racing Markets:

  • Win and Place Fixed price betting
  • Best Tote (the best of QLD, NSW and VIC TABs) or the Starting Price, whichever is higher on selected thoroughbred races (most major races)
  • Pick Your Own Odds, allowing you to increase your odds by selecting the winning margin of a horse (The options are offered in 1/4 length increments.)
  • Favourite vs Field on racing markets across all three codes
  • Quaddies, Trebles, Daily Doubles and Exotic betting (trifecta and more)

Sporting Markets:

  • Over 200+ markets on every AFL and NRL game
  • ‘Footy freaks’, offering over the top odds across selected EPL games
  • NRL Bet Blast, Footy Freaks and Mega Multis, offering enhanced odds on select NRL markets
  • Doubles markets (e.g. NRL and AFL final winners)
  • $2 lines across AFL and NRL

Live Sports Betting

Due to Australia’s Interactive Gambling Act, live online betting is not available. Australian customers must phone in to bet live. Learn more about Australia’s stance on internet gambling –> Here

online sports betting Australia

Ladbrokes Sports Betting Website Summary:

Considering the fact Ladbrokes offer some of the highest Margins of all the Australian Online betting sites we have reviewed it still represents one of the best value for money memberships around. If you are looking for an online sports betting site that caters to a huge range of sports, provides as many betting options as you could ever need AND keeps its members happy with constant offers, bonuses and helpful/relevant sports tips then you need look no further than Ladbrokes Australia.

The Ladbrokes ATM Card is the icing on the cake for us and makes the decision about where to place our bets a relatively easy one. Now just need to make sure the lads don’t know I have it so that when I win they won’t make me shout 😉

We Like Ladbrokes Because:

  • Good selection of deposit options, including POLi 2 and Paypal
  • Excellent betting promotions – arguably the best of any bookmaker
  • Easy sign up and verification process
  • Slick betting interface
  • Low $0.50 minimum online bet
  • Can split bonus credit into up to four bets
  • Good multi betting functionality
  • Members can opt in to receive a Ladbrokes prepaid VISA Card that is linked to their betting account
  • Innovative QuickCall feature for fast live betting
  • You can receive an Odds Boost for a racing selection of your choice once a day

We Don’t Like Ladbrokes Because:

  • No live online betting (due to Australian law)
  • Dormant account fees
  • Higher than average bookmaker margins (5.5% versus a 4.9% industry average)

Visit Ladbrokes Today!

Ladbrokes join bonus